I love it

Rich Silverstein of the celebrated advertising firm of Goodby and Silverstein may take the cake for the most audacious effort to win over a potential client when he pitched Isuzu Motors. Silverstein printed up flyers and had them placed in the windshields of Isuzu all over San Francisco, offering to pay $50 to anyone who parked his or her car within a two block radius of the advertising office at the foot of Telegraph Hill. Who could resist? The visiting Isuzu executives were amazed to enter a neighborhood that looked like a giant Isuzu dealership and Silverstein got the account.

The Art of Innovation

Tom Kelley


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