Target: Expect Less. Pay More.

I was just at Target to pick up some toothpaste and Coke. The first display I saw was 12 - 12oz cans of Coke for $3.33. The big red numbers really attracted my attention!

On my way to the check out, I noticed that there were other Cokes for sale, but at a higher price of $3.99. I took a closer look and found out why they cost more: there were 8 - 8oz. cans instead.

I'm not sure what you do with an 8oz Coke, besides drink two of them, but it seems a bit off base to sell them at three times what the twelve ounce Cokes cost. I decided to update the Target tagline in this photo to reflect the pricing.

There is a moral to this story. Being the smug, self centered jerk that I am, I actually did not buy either of these two items and instead opted for the cheaper 2 liter bottle of Coke for $1.69 because 2-liters are always cheaper than the canned stuff.

12 -12oz cans @ 3.33 = .023 per ounce
8 - 8oz cans @ 3.99 = .062 per ounce
1 - 2 liter @ 1.69 = .025 per ounce

I should have bought the 12 oz cans!


tegulevi said...

seems a little foggy in there was the place on fire

HolyJuan said...

Shitty camera phone. It was in my pocket and I was sweating over thinking about the rum that I was going to pour in my coke.

Anonymous said...

I suspect the actual cost is higher -- aluminum costs and 8oz cans have less economy of scale.

As for the audience... mixed drinks and people used to 8oz servings. And women who also collect miniauture things.

Anonymous said...

I am always confounded by why the little cans cost so much more. They were clearly made for me, as I almost never finish a whole can of soda, but I never buy them because they are so expensive. Yet, since I never actually finish a full size soda, is it actually costing me the same as if I had bought the tiny cans?

Truly a conundrum.

Anonymous said...

$1.69 for a 2 liter? You got ripped off, son!