
The technology is very simple. Viewers purchase the Political Subtract scanner and connect it to their existing cable box. Once their ballot is scanned, they are given a choice of what programming they would like to be shown in place of the political ads. Viewers can choose from a varity of programming such as sports, comedy or bunny.

And there are other alternative programming choices as well.

Mr. Stands has big plans for the half hour Trump commercial which is scheduled to air later this month, “We are going to loop the Seinfeld/Green Day ‘Time of Your Life’ video montage and the ‘Mr. Hooper is dead’ ending from Sesame Street. Those both really choke me up.”
Cost for the unit is $250 and it is good through the 2020 elections when Rick Santorum will be running again. Mr. Stands added, “Or for $10,000 you can just buy the unit with a hack that allows you to skip the commercials outright without having to vote.”
So far they have sold 134 million units.